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I did a quick search on Amazon and found something that would work for $20. That’s OK, and there are ways to get around this, which we’ll discuss in the step by step.Īgain, you shouldn’t need to spend a whole lot of money on a tripod at this point in your adventure, and there are many, many options out there that cost less than $30. I realize that most point and shoots may not allow you to choose your f-stop. If you’re interested in learning more about the fundamentals of photography, check out this video I did with Harrington College of Design. When a camera has a slow shutter, you can’t hand hold it or the subject will be blurry-so a tripod is your answer. Shutter speed and f-stop are related, and since a larger f-stop number like f/8 lets in less light, you’ll need to counter that by using a slower shutter speed to allow more light through. The width of the depth of field defines the area of sharp focus, and to get to that you need the largest f-stop number your camera can obtain. Not to get too technical, but you’re going to set your camera to a very small aperture so you can have the most depth of field your camera is capable of.
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A photograph is made up of a series of choices that incorporates lighting, exposure, styling, and post-processing decisions. In reality, the camera is only one piece of the whole. It’s a common myth that it’s the camera that takes the pictures.
So what’s the best camera for product photography? I would just start out with whatever you have handy and see what the results are. I picked this camera because it’s definitely not top of the line anymore, allowing me to demonstrate that, with even modest equipment, good results are attainable.
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I love the Canon G series point-and-shoots because they can go full manual and they shoot a really nice raw file.
When I did the test images for this, I started with my older model (2008), beat-to-hell Canon G10 point-and-shoot.
If all you have is your smartphone, that’s OK too: check out this helpful guide to smartphone product photography. Still, if you’re feeling excited and have the budget to stretch for a new camera system for this project, I suggest reading a post I wrote on Quora, which offers tips to help you pick out a good camera for product photography. While shooting images with a Nikon D810 (~$2K) sporting a 105-mm f/1.4 lens ($740) is awesome, it’s also totally unnecessary. You don’t need a crazy full-frame DSLR camera system. You can probably do this natural light setup for $20 or less if you already own a camera. There’s no necessity to spend a large portion of your budget on high-tech equipment, so keep an open mind and try not to overspend on gadgets that do the same job lighting your product as a $5 piece of card can do. Gear is at the heart of photography and can be really exciting but, typically, it’s the aspect most people become confused about.
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There are lots of techniques for shooting successful product photography, but the one I’m going to show you is commonly known as The Window Light Technique.įrom someone who takes products photographs everyday, this tutorial has been specifically crafted for business owners on a budget, and it’s been designed to be simple, while producing excellent, professional product photography that gets results. If that’s you, and your budget is tight, have you thought about taking the DIY approach to taking your own images? It’s not as hard as you might think. But there are hundreds of product photography tools to help you get the job done yourself.Īs retailers with lean start-up roots, we understand this more than anyone, and as a company that works with small businesses everyday, we also know that sometimes the money’s just not there. When you’re just starting out, getting your product images shot can be an intimidating prospect, because good ecommerce photography can be expensive. The perceived value of your products is directly impacted by the quality of your product photography. This is particularly true if you’re distributing your products on marketplace sites like Amazon, where they are displayed alongside those of your competitors, or on social media, where people interact with your brand. Showcasing your ecommerce products with high-quality images can be the winning difference between a conversion and no sale at all.
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Enroll for free At-home product photography studio-what you need Photographer Jeff Delacruz shares how you can create your own photo studio and take beautiful product photos for less than $50. Shopify Academy Course: Product Photography
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